Entries by Geoff Doyle

Free Google Tools You Must Have to Upgrade Your SEO Strategy

Improve your SEO strategy without spending a dime When it comes to success online, SEO is your best friend. And while you probably already know about tools like Semrush, Yoast, etc., you also probably know that SEO tools can cost a pretty penny. Considering how important it is, it’s no wonder that these tools can get pricey, and […]

5 Common Mistakes to Avoid when Requesting Reviews

There’s a right way and a wrong way to ask consumers for online reviews. It’s unwise to try to game the system by flooding review sites with fake, effusive reviews in order to boost your online reputation. And, even though positive online reviews can boost your business’ online profile, be aware that when you solicit reviews […]

How your Poor Online Reputation can be Hurting your SEO

People turn to Google 3 billion times a day for answers —  that’s over 1 trillion queries a year. It’s a reliable, trusted source of information for people looking for companies. So why aren’t more businesses taking full advantage of a tool so many use? Search Engine Optimisation (SEO) sounds like confusing marketing-speak to many businesses. However, […]