When building an online business website, you want a particular website that will work for you and your business. You will want a website, which is attractive, as this will draw in internet visitors. Your website must be easily navigated within as well as functional.

Create an idea for your website

You will need to come up with a great idea for the website design, which you want. It would not hurt to brainstorm on this idea. Keep in mind that first impressions are everything with marketing even more so within the online community. You can play around with some sketches while arranging the designs as you want. Keep in mind that you must focus on practicality and logical reasoning when you attempt to institute your design.

Consider hiring a web design company or an independent web designer

You will want to hire a website design company or an independent website designer to institute your plans for your website. You will want a website designer who specializes in social networking websites. You want a website designer who is experienced and not someone who lacks training for such venture. You want to keep the communication open and you want your website designer to be accessible to you during this project. I would recommend that you and your website designer speak over the telephone as compared to email or chat messaging this will ensure that you are on the same level and that you both understand of what is occurring referencing your website.

Project proposals

You should ask for a project proposal for approval from the website designer. This is a great idea, which will produce what the website designer wants to perform with your social networking website. The proposal will also create the timeframe which for the project to be completed.

Stay on top of the project

You will want to remain on top of the project for your website. Do not be too pushy or demanding while ensuring that you communicate precisely what you want referencing your website design as well as generally.

Ensure that you can make additions and upgrades in the future on your website

The coding and software, which the website designer utilizes, should be the type, which can be extended or expanded upon, this, will ensure that later on down the road you can add improvements or upgrades and this will ensure the whole project of your website will not have to be redone.

When you are working with a web design company or an independent website designer, you will need to ensure that a non-disclosure agree will be signed by both parties involved to ensure the project, as well as the concept of the project, is protected.

The world of marketing is constantly evolving. What worked in the past may not be effective now – and if you never update your methods and tools, the chances are good that you’re missing out on opportunities to engage your audience and grow your business.

Since we’re at the beginning of a new year, this is the perfect time to update your marketing toolbox and add some new tools to the mix. Read more

What is a social media agency? Does a business need it? Why does a business need a social media agency to help them succeed? What does a social media agency do? A social media agency is the one who provides an effective social media actions using the different social media platforms that your customers or prospects tend to use such as Twitter, Facebook, Instagram and LinkedIn. There are many reasons as to why a business needs a social media agency.Social-Media-Marketing-300x225

Nowadays, the use of Social Media is a very effective tool to acquire clients and reach the target audience, especially when it comes to reaching prospects and communicating with your consumers. It keeps you updated on what the people want to have and what they use and do every now and then. Social media helps you build links which supports SEO, as well. A lot of people are using social media platforms to keep them updated with the use of the platforms news feed.

Everyone have been using it already, so are you ready for the fast paced world of social media? Do you think you need help on your social media agency for your marketing? Here are some reasons on why you need to hire a social media agency for your business:

The Business Marketing

One of the most important benefit of hiring a social media agency is the marketing of your business. The social media agency is the one who looks into promoting the business’ products. They keep your customers informed with whats hot and new on your products at all times.

social mediaThe Brand Promotion

Brand promotion is the number one concern of all social media agencies. Hiring a social media agency is the most effective way to promote your brand across the world with the use of all social media channels.

Achieving the Goals

Social media agencies aim to help a business effectively promote its brands across the different social media platforms in less time. This helps the business save time, money and effort and lets the company focus on other important things like their current clients and doing what they do best and leaving what they do not do expertly to the social media experts.

The social media agencies are trained on what they should and what they should not share on social media channels. They help and include promoting practical doings, emotional touches, products and services. This is why you do not need to worry when engaging your confidential information with these social media agencies.

It seems that everywhere you look companies are becoming more and more specialized. Social marketing is breaking down into Facebook specialists and internet marketing is breaking down into PPC, Keyword research, and conversion optimization. Unfortunately, as a small Brisbane business owner, that means bad news. The more specialized the company, the less services they offer and the more people you have to hire. And that means spending more money.  The same applies with web design in Brisbane. Read more

While statistics show that some 85% of small businesses are using social media, especially Facebook, LinkedIn, and Google +, those statistics say nothing about active engaging pages. Unfortunately the majority of business owners have no idea how to engage with their fan base, and most have no idea how to grow their fan base, other than by inviting their friend’s list from personal pages. Read more

Australia’s five key online marketing trends in 2013

A really interesting article by Oliver Milman from Startupsmart,  How is your business set up to take advantage of the emerging trends in 2013.Exposure By Design trendsWhile around half of Australia’s small businesses still do not have a website, it appears that those who are keeping pace with the advance of the internet are becoming increasingly savvy in how they use it for marketing purposes.

The Big Australia digital report released this week by Responsys shows that businesses are getting better at singling out and targeting their customer base.

The report’s survey of 125 digital marketers found that 74% are prioritising targeting of campaigns rather than volume.

However, knowledge gaps do remain, with 57% of respondents admitting that their businesses aren’t fully aware of how to properly execute successful online marketing activity.

“The world of marketing has shifted dramatically with the customer engagement now sitting front-and-centre of organisation’s marketing efforts,” says Jodie Sangster, CEO of digital marketing industry body ADMA. Read more