Become a Trusted Expert
At Exposure by Design, we help individuals with strong expertise attain the visibility required to reach critical mass and become widely known for their mastery of a topic. We call these highly regarded professionals “Trusted Expert.”
We help these professionals see their market more clearly and implement a plan to build their reputation and awareness. In the end, they are able to “own” a specific service or issue, one that will resonate with their target audience and the media.
Why Invest in becoming a Trusted Expert?
A firm may cultivate one or more Trusted Experts for a variety of reasons.
- They may want to enhance their firm’s profile on critical issues in the marketplace.
- When launching a new service (or reviving a lagging one), some firms are able to compete more successfully when a recognized authority is at the fore.
- Forward-looking companies use the Visible Expert platform to promote future practice leaders.
What are the benefits of Trusted Expertise?
A firm with one or more Visible Experts has many advantages in the marketplace:
- Increasing firm visibility
- Attracting new clients
- Commanding higher fees
- Strengthening the firm’s brand
- Attracting better partners
- Making recruiting easier
How Does It Work?
Our process occurs in three phases:
- Develop the Strategy — We conduct an assessment to identify an expert’s strengths and opportunities. Then we select the right issue and develop a plan to position the expert in the marketplace.
- Build the Tools — Every Visible Expert needs a set of credentials and tools at their disposal — bios, photos, videos and high-credibility content, to name just a few.
- Ongoing Implementation — Using traditional and online marketing techniques (publicity, content development, SEO and more), we continually raise the expert’s profile over time.
Are you interested in becoming a Trusted Expert? Call us today for a free consultation: 1300 858665.