Your web site is the focal point of any online marketing presence. A functional website will perform several activities for you:-
- It will look great and create a tremendous first impression
- It will spell out clearly what your business is about and what problems you can solve for the consumer
- It will establish you as an expert in your field, this helps to build trust
- It will ensure that the customer finds everything that they are looking for simply and easily.
- Most importantly it drives the prospect to take further action, either call you, come in or email for more information.
Website Development is a process that involves many steps. These include:-
- Developing a strategy for what you want your website to do and achieve.
- Creating a compelling Home Page look and feel. If you don’t get a persons interest quickly they will move on.
- Structuring your information into pages that are easy to follow.
- Developing your content. This is where you come up with the information that you want to present to the public. We will assist you to ensure that each page is optimized for the relevant Keywords. This help s the Search engines to find your pages.
- Creating your call to actions, we want to make it as easy as possible for people to either call you or email you, or download information. This call to action is where you can start to make money from your site.
- Finally the site needs to be tested to ensure that all of the parts are working